Homegrown children’s clothing brand Big & Small Co. believes in starting ’em young. Collaborating with the World Wide Fund for Nature (WWF-Philippines) for its newest apparel collection, the company hopes to mold a new breed of environmentalists who will usher in a new “cultural revolution” to save the planet.

“We’d like to communicate to moms that we can teach our kids at an early age the importance of caring for our environment,” says Big & Small Co. president Joanna Duarte.

By Abbie Maquiling

People are getting sick more quickly these days. My sister and I recently visited a family friend who had sepsis due to diabetes. It’s a complicated situation, really. A sickness gives birth to another sickness. By God’s grace he survived it and he’s recuperating right now. Nobody wants to get sick, of course. That’s why we have to take care of our health.

So how do we take care of our health? This must sound so cliche to you, but the old saying “Prevention is better than cure” is so true. Fortunately, I recently attended a seminar about acupuncture conducted by Dr. Qiming Zheng, M.D. An ancient Chinese art of healing,  acupuncture has a unique effect on various ailments and illnesses. It is also recognized by the World Health Organization to cure more than 65 known diseases.

In this time of belt-tightening, should we even entertain the idea of shelling out thousands of pesos to have our our newborns vaccinated against diarrhea? We should, and a recent study by local pediatricians explains why.

In a survey covering 250 caregivers and parents in 10 public and private hospitals in Metro Manila over 16 months between 2007 and 2008, pediatric gastroenterologist Dr. Felizardo Gatcheco and his team of doctors found that a child hospitalized for five days from acute diarrhea had financial, physical, and emotional impact on parents and caregivers.

UPDATED! Check out JWT art director Katrina Encanto’s entry to the YouTube Cannes Young Lions 48-Hour Ad Contest.

And here’s the sequel to the entry:…

• Don’t forget Earth Hour tomorrow, 8:30 p.m. Will you be switching the lights off? Whether you have plans or not, here are a couple of ways you can join in to celebrate Earth Hour.
• On a …
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UPDATED! In case you forgot, Earth Hour is coming up on Saturday, March 28, 8:30 p.m., and the whole metro is looking forward to this one glorious hour when the entire world switches off the lights in support of Earth.

Where were you last year? I remember being at home in bed (yes, at 8 p.m.) last year during Earth Hour, so naturally I had my lights off.

On a side note, it’s inspiring to know that many people are aware of this year’s Earth Hour, thanks to the many banners along EDSA and a couple of blogs as well, so here’s hoping that more people participate.

So how do you celebrate Earth Hour?