To singer Gary Valenciano, UNICEF national ambassador, every contribution counts when it comes to the fight for children’s rights.

“One thing I’ve learned from my work in UNICEF is that nothing is impossible: I’ve seen former war zones transformed into peaceful thriving communities. I’ve seen empty classrooms fill up with children, all eager to learn and make their dreams for the future come true,” Gary said as he appealed to the public during the launch of UNICEF’s Champion for the Children project, which aims to find 5,000 donors–or “champions”–this year.

Gary, who has UNICEF’s Philippine ambassador for 10 years now, related how he had witnessed the plight of Pinoy children who are unable to enjoy their basic rights of education, health care, and nutrition because of neglect, abuse, and exploitation.

“We can do so much for these children, who deserve every chance we give them, if we all work together,” Gary says. He also expressed his confidence in UNICEF’s meeting its yearly goal because of the Pinoy’s innate generosity.

“Filipinos are very giving. When there’s a calamity, they are always willing to help. [Even Pinoys abroad] gather together to give,” he says.

A global organization, UNICEF works with local and international partners to fight for children’s rights. The group relies mainly on donations to finance its activities. In the Philippines, where UNICEF has been at work for 60 years, a donation of P600 a month is enough to provide oral rehydration salt treatment to a child suffering from diarrhea. With as little as P500 a month, five Filipino children can go to school complete with supplies.

TV host Donita Rose, who is an active supporter of UNICEF, considers donors’ pledges a good legacy. She also shares the advantages of giving through an organized group like UNICEF.

“When we give to someone, sometimes we don’t know what happens to the money. What I like about UNICEF is that I get a report every month telling me [where my money has gone],” she relates.

To be a Champion for the Children, call UNICEF at (+632) 758 100 or visit its official Website.