Says 2008 MYX Music Awards Favorite New Artist Sam Concepcion, 15, on garnering the majority of viewers’ votes: “I am very happy to receive this award, and I know I have to work harder. Thanks to the ‘Samsters’ [his fans] for their time and resources.”

Sam’s songs, especially his latest single, “I’ll Find Your Heart,” continue to enjoy warm reception on MYX. Despite his youth, Sam has taken on some heavy responsibilities as a role model to his peers. Aside from being DepEd’s spokesperson for the youth, Sam is also the celebrity advocate for B4USURF’s online campaign, which promotes cyber ethics and safety among young Internet users.